The promotion positions Yaccarino, who created a single ad-buying system across TV and digital, to unite more parts of NBCU's ad business.

Historically, Amazon has leaned heavily on its cloud computing unit AWS to generate substantial operating profits to offset sizable operating losses elsewhere. In recent years, Amazon's digital ...

Earlier this year, Goldman Sachs predicted that the creator economy could reach half a trillion in value by 2027. This exploding growth stems from multiple factors such as technological advances and ...

Microsoft Advertising plans to launch a multimedia ad unit, where marketers can either customize the advertisement or have it automatically created for them. The multimedia ad unit is not a text ad ...

McLEAN, VA (July 15, 2015) – Gannett Co., Inc. (NYSE: GCI) today launched the all-new mobile iteration of its groundbreaking advertising product Gravity, with the high-impact ad unit now available in ...

Uber Technologies Inc. has launched a new advertising unit that will enable brands to deliver ads to the company’s 122 million monthly active users. Uber announced the launch of the unit today.

In a move that will bolster Roku‘s advertising capabilities, the streaming company has acquired Nielsen‘s Advanced Video Advertising unit. Terms for the deal were not disclosed. A person familiar with ...