B2B renewals are won or lost 180 days before the contract expires. Dow serves as the gold standard for linking experience to commercial growth.

Navigating the intricacies of B2B operations and maintaining a high-level customer experience can be quite a challenge, especially when confronted with budget constraints. However, a thorough ...

Ripley PR, a global public relations agency specializing in skilled trades, B2B tech and manufacturing, has been named the public relations agency of record for ServiceForge, a trusted provider of ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Human expertise essential. AI cannot replace the trust, collaboration and human-led decision-making crucial in B2B customer experiences. AI enhances, doesn’t replace. AI offers powerful real-time data ...

Now, more than ever before, customer service is vital to business well-being. Word of mouth, always the most powerful endorsement a brand could get,… Now, more than ever before, customer service is ...

Building loyalty with business buyers is challenging in the digital age. With a growing use of self-service and AI-related tools, merchants have to be strategic about making a lasting impression and ...

BOSTON--(BUSINESS WIRE)--Vivantio, a leading provider of customer service optimization software and solutions, has launched a new report, “Leveraging Breakthrough Service to Transform Your B2B ...

B2B businesses deploy a variety of tactics to drive growth and compete in their industry. For example, they may compete on product innovation by delivering a better mouse trap than anyone else in the ...

Azadeh Williams is the Managing Partner of AZK Media, a global B2B agency helping technology companies grow in new and emerging markets. Customer advocacy—getting customers to be your champions and ...

Customer churn is a top concern for any business—but especially B2B firms. If you aren't able to get on top of customer retention, your bottom line can be completely devastated. The best way to reduce ...