Email is still the cornerstone of business-to-business (B2B) marketing. According to recent research, 73% of buyers prefer it, which means it's not going anywhere. However, the same research shows ...

Is B2B lead generation feeling like a one-sided conversation? You’re not the only one who’s noticed. Despite access to more channels than ever to connect with leads, a survey by Exclaimer (an email ...

If you work in B2B marketing, you already know the frustration. Tons of people land on your website, a small number actually fill a form, and an even smaller number are genuinely ready to buy. Most ...

“B2B social media marketing isn’t just about posting more—it’s about posting smarter to get strong results,” said Daniel Kushner, CEO and co-founder of Oktopost. “This new report helps businesses ...

Often, CEOs who are disappointed with their marketing team's results are focused too narrowly on short-term performance metrics. Savvy marketers, on the other hand, know that allocating 100% of ...