Frito-Lay is getting ready to turn traditional notions of potato-chip advertising into mash. The snacking giant, part of PepsiCo., will run a minute-long Super Bowl commercial for its flagship Lay’s ...

Lay’s, the 100-year-old potato chip brand well known for its thin, crispy product and bright yellow packaging, is undergoing a rebrand. But this is no marketing stunt. The company simply wants to ...

Lay’s game-day inspired chips made their debut on grocery store shelves nationwide on August 18. (You can also buy them on snacks.com.) The flavors come in various sizes and textures, too, great for ...

Lay's is bringing back a somewhat controversial chip flavor for a limited time this winter. The popular brand of potato chips recently underwent a massive rebrand, but its product lineup remains ...