Using generative AI to streamline the brand design process. Using generative AI to create content that is uniquely on-brand. Using generative AI to increase appeal with personalization. Is artificial ...

Harvard Business Review recently featured an article on Design Thinking. California Management Review, the journal from UC Berkeley’s Haas School of business devoted its entire Winter 2020 issue to ...

Opinions expressed by Entrepreneur contributors are their own. Creating a brand in saturated markets is an increasingly difficult task. While adtech is making it easier to target potential customers, ...

The design thinking process is a two-pronged approach that involves both empathetic ideology and a process that aims to find the best possible solution for gaps in the market or problems in a given ...

“Trademark practitioners play a critical role in brand valuation and brand evaluation exercises and should be stronger strategic partners with their finance and marketing colleagues.” This was the key ...