Stop Calling It 'SEO For ChatGPT' When GEO Is A Positioning Problem

In 2026, I believe marketers will finally stop treating Generative Engine Optimization (GEO) as "SEO for ChatGPT" and ...
Forbes

The Power Of Archetypes For Strategic Brand Positioning: A 5-Step Approach

Lynn Fischer is the Chief Marketing Officer of the Americas at Vista, spearheading innovative marketing strategies for VistaJet and XO. In a world where consumers are inundated with choices, a brand’s ...
Marketing

How to Conduct Brand Positioning Research for a High-Impact Marketing Strategy

Every brand wants to be top of mind with potential customers. But this takes more than a catchy slogan or a sleek logo, especially when you're forging relationships with B2B clients. You need to ...
Searchenginejournal.com

Controlling Your Brand Position Online With SEO

As search engines become more AI-driven with Overviews and the rise of large language models (LLMs), organic search is still one of the most significant brand touchpoints. Whether through Google ...
Business Wire

ABB Underscores Focus on Electrification and Automation With New Brand Positioning and Tagline 'Engineered to Outrun'

ZURICH--(BUSINESS WIRE)--ABB introduces new brand positioning “We help industries outrun – leaner and cleaner” underpinning the next phase of the company’s development as a leader in electrification ...
Entrepreneur

All Startups Need a Well-Defined Brand Positioning Statement. Here’s a 3-Step Framework to Help You Craft One.

Startup founders often lack time but they should invest resources in identifying a winning brand position that will then drive all their strategic decisions. A clear brand positioning statement can ...