Not long ago, your brand’s reputation was shaped by what you communicated and what customers said about you in public forums. Now, it’s also shaped by what AI says about those customers—and about you.

Brand reputation is built on consumer feedback. But overcoming the schism between a brand’s desired identity and how customers actually perceive it is a challenge that many new and even ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

In today’s competitive landscape, mastering the art of strategic communication has become important for any company that wants to excel and a must-have skill for that company that aspires to be the ...

This guide describes online reputation management and how brands can use it to keep their public image positive.

The Harris Poll, today, announced the launch of Harris QuestRQ (QRQ), a next-generation reputation system for modern business ...

Adam Petrilli is a reputation management expert and CEO at NetReputation.com, an award-winning Online Reputation Management (ORM) firm. In a world fueled by online interaction, business reputation is ...

With a core AI-driven platform, the new products—Competitive Insights, Voice of Brand, AI Reputation Manager, and Reputation®IQ—deliver deeper consumer understanding and more actionable insights.

Opinions expressed by Entrepreneur contributors are their own. Most entrepreneurs and business owners understand they need a comprehensive communications strategy to reach their target customers.

The Korean Business Research Institute has revealed this month’s brand reputation rankings for singers! The rankings were ...

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