If your business caters to Gen Z (those born around 1997 to 2012), know that this generation has reinvented marketing touchpoints by prioritizing community connections. Instead of gearing toward ...

Mention branding and many non-marketers immediately think about the company’s logo—but branding extends further. Branding involves every interaction your customers have with your company. Your ...

A 16-year study of more than 1,200 advertising campaigns across all media has found that AM/FM radio and podcasts as “Super Touchpoints” for advertisers when it comes to ad effectiveness, generating ...