BritBox has updated its brand identity in a shift meant to evolve its existing position while creating a cohesive system ...

Stop losing customers to a cheap brand feel. Haptic branding is the deal-breaker in your product design. Fix your tactile identity before you fail.

In today’s environment, brand can’t just be a visual wrapper. It has to be something more fundamental. For much of the modern ...

Today, Coca-Cola has one of the most iconic brand identities in the world—so iconic, in fact, that one 2010s study found that “Coca‑Cola” is the second‑most widely understood term in the world after ...

In late February, Winston-Salem, N.C.-based Novant Health announced a strategic branding campaign, which includes new names and logos for 13 acute-care facilities, more than 100 outpatient facilities ...

Every small business owner knows their visual identity is key. It's their first and most powerful marketing tool. But when you try to make a logo or design a menu, you hit the Design Bottleneck.

When you’re building an early-stage startup, it’s tempting to create a jaw-dropping brand from the start—one that immediately distinguishes you from the competition and attracts users, investors, and ...

Recently, I was part of a larger discussion, and it struck me that when most people hear the word "design," they still think only about how things look. I used a simple analogy of a beautifully ...

ST. LOUIS, March 15, 2022 /PRNewswire/ -- Align Production Systems announced today the rebranding of their three brands - Align Production Systems, a manufacturing solutions provider, Hedin USA, a ...