It isn’t an exact science, but it seems like you have to try on approximately 25 pairs of jeans for every one pair you keep. So, what happens when a pair of jeans are perfect in every way, aside from ...

An Australian brand has created a clip-on button that makes jeans 'fit perfectly' around your waist - without alterations or a belt. Developed by Fit Button Co, the revolutionary invention can be ...

Ever notice those tiny copper buttons all over your jeans and wonder what they are for? Turns out, they might be more necessary than you think. Following is a transcript of the video. If you’ve ever ...

Read the original article on Purewow. Mary Pierson is Madewell’s SVP of Denim Design. Prior to that, she worked in design and denim production at other brands renowned for their denim, including J ...

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