The Fruit Loops Tucan and the Lucky Charms Leprechaun just got a reprieve. The Government announced that it is backing off of a plan to get rid of cartoons characters on cereal boxes. Government ...

Greenhill Beverages are changing their branding after complaints it looked too much like a children's cartoon. Photo / Ellen Thompson The makers of a pre-mixed alcoholic drink will change the ...

Cartoon ­characters on Asda’s own label cereal boxes are being axed in a bid to make them less attractive to kids and reduce pester power during the weekly shopping trip. The move is part of the ...