What’s the link between ice cream sales and crime rates? Let’s say an overzealous rookie reporter finds that ice cream sales and crime rates tend to increase and decrease together. This can suggest a ...

Develop and validate causal models to evaluate the impact of marketing campaigns and initiatives, leveraging advanced statistical methods for causal inference. Design and implement randomized ...

NEW YORK & SAN FRANCISCO--(BUSINESS WIRE)-- Accenture (ACN) has invested, through Accenture Ventures, in Alembic, a leading AI-powered causal marketing intelligence platform that can determine which ...

Citations: Waisman, Caio, Harikesh Nair, Carlos Carrion. 2025. Online Causal Inference for Advertising in Real-Time Bidding Auctions. Marketing Science. (1)176-195.

Shruti Dash from India, as a Consultant and Data Scientist at Amazon Ads, connects corporate standards and new frameworks ...