Changing Channels, by John Reeger, is a story of 1950's television, the Red Scare, and the costs of standing your ground. Peter Bisgaier and Kate Fahrer star as Eddie Gilroy and Maggie Carlin, stars ...

Many simple and effective methods exist for measuring the profit impact of three of the four P's of marketing: price, promotions, and product. However, controlled experiments in test markets are ...