Cola’s seasonal spots have been closely tied to handcrafted visuals and nostalgic storytelling. This year, however, the ...

Forbes contributors publish independent expert analyses and insights. I write about Corporate Reputation, Comms Strategy, and Marketing. Coca Cola launched a new AI-produced Christmas ad. Consumers ...

Following Coca-Cola’s divisive AI-generated Christmas commercial (for the second year running), it’s nice to know that the multinational beverage corporation hasn’t put all its eggs in the AI basket.

Hometown Coca-Cola has long been a marketing behemoth, from Super Bowl spots to its iconic holiday ads featuring Santa Claus and precocious polar bears. But Coca-Cola’s first advertisement was far ...

The new drink is a seasonal twist on the classic soda that delivers “comfort, refreshment and festive joy” in time for the holiday season. The flavor was “created to capture the simple joys that make ...