"Undertones speak to the overall warmth or coolness of your skin tone," Helen says. "Undertones are generally referred to as cool/pink, warm/golden/yellow or balanced/neutral. Skin tone is more about ...

Walking down a makeup aisle and not finding the foundation that matches your skin tone can take its toll. Women of color know this struggle all too well - for so long, many beauty companies offered a ...

To find your perfect foundation shade, you should always dab a bit on your jawline and neck first. Checking the color match on your neck and jaw prevents jarring discrepancies and results in the ideal ...

From Real Housewives and drag queens to athletes and action stars (and all of us that fall in between), bad shade matching seems to be a universal problem. If you wear makeup, you know the pain of ...

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Unfortunately, beauty world is still a ways away from the bad-hair-day-banishing box Katniss uses in the first The Hunger Games book. A refresher, for you newbies: Katniss places her hand on the box, ...

Consumers can visit a designated microsite and upload a selfie to get matched with a curated Pinterest board and discover makeup that complements their features. E.l.f. is making it easier for ...

Eliminate decision fatigue by finding the right colors, personalized to you! Match My Makeup, a groundbreaking beauty tech platform, is taking personalization to new heights by matching lip colors to ...

Walking down a makeup aisle and not finding the foundation that matches your skin tone can take its toll. Women of color know this struggle all too well — for so long, many beauty companies offered a ...