Creating and scaling successful Facebook ads requires a structured approach. This fantastic guide by Alisha Conlin-Hurd outlines a proven four-step process developed from extensive experience with ...

Advertising on Facebook is a must for any marketer. First of all, it’s a goldmine when it comes to users. As of June 2017, the channel boasts more than 2 billion monthly active users and an impressive ...

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. In the blink of an eye, a Facebook ad captures your ...

Facebook ads are one of the best ways to promote your business, sell a product or service, get leads, or anything that can benefit from advertising. Before creating a Facebook ad, you want to create a ...