Design principles for banners that grab attention and deliver a meaningful and memorable message are paramount. These principles include knowing your audience, choosing appropriate colours and fonts, ...

Banner ads come in standard sizes, and while that makes it easy for advertisers and publishers to run millions of them, it also makes it easy for people to tune them out. Ad fatigue is a common ...

Banner ads are the most ubiquitous form of marketing on the Internet. Since the days of Geocities and MySpace, banner ads have peppered the World Wide Web, advertising everything from free iPads to ...