With reels, stories, livestreams and immersive experiences competing for consumers' attention, brands have to decide not just what content to make, but where to show up. Every platform promises reach ...

Emodo, a wholly owned subsidiary of Ericsson, has released findings from a study that highlights the need to optimize creative formats in ad slots that maximize attention, engagement, and recall. The ...

From industry insights to hooking content, discover how tailoring the right video formats to your business goals can drive organic growth and build stronger audience connections. Video content has ...

Ad fatigue is at its peak, with creatives having only a mere 2.2 seconds to capture attention, according to Neurons’ 2025 State of Advertising report. In the last seven years, viewer retention has ...

Meta ads are evolving, and understanding the right video formats can make a big difference in your ad performance. Here’s how 9:16 and 4:5 videos can help you get better results in Meta, and even ...

If you’re working with video in any capacity — editing, uploading, streaming, or just watching — you’re already navigating a sea of video formats, whether you realize it or not. And in 2025, knowing ...

Creative has just given us the heads-up on its latest Zen portable media player. It's a 'credit-card sized' marvel that, according to the press release is both a 'landmark' and a 'revolutionary' step ...

Samsung Ads, the advanced advertising division of Samsung Electronics, debuts its new interactive advertising format, Creative Canvas —a one-stop shop for advertisers to drive consumer engagement.

When it comes to digital marketing, it sometimes feels like everything’s been done before. Browse YouTube or scroll through TikTok on any given day, and you’re likely to see the same formats over and ...

The standard business pitch presentation is so… yawn. Think about it. How much do you enjoy sitting through slide after slide of numbers, figures and plans etched out in painstaking detail? I hate to ...