For years, marketers have evaluated their martech stacks using hard metrics like lead generation, behavioral tracking and operational efficiency. Dashboards tell us whether the machine is running ...

The most effective leaders don’t choose between productivity and creativity. Instead, they build habits that make each ...

Advancements in artificial intelligence, most notably in generative image technology and large language models, have sparked both excitement and a wave of apprehension across numerous industries.

One of the primary points emerging from the recent Newsweek AI Impact Summit was that AI adoption strategies should focus on the value that could be delivered, more than the efficiency that could be ...

Marketing stands at an inflection point. Artificial intelligence generates campaign concepts within seconds, tests thousands of variations simultaneously and identifies optimal messaging while ...

The writing is on the wall. There is no debate. Artificial intelligence (AI) is reshaping marketing roles as we know them. Some positions will disappear, others will merge and entirely new ones will ...

The Architectural Engineering and Construction (AEC) industry is on the brink of a technological transformation, largely driven by Artificial Intelligence (AI). Looking forward, there are two ...