"Personalized" by Mark Abraham and David Edelman is a crucial read for CMOs and all other C-suite leaders aiming to integrate AI into their customer experience, as well as CDAOs and CIOs who want to ...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Bloomreach, the cutting-edge solution for AI-powered personalization, today announced it has been selected to power personalization across the customer ...

Forbes contributors publish independent expert analyses and insights. Shep Hyken is a customer service/CX expert, author & keynote speaker. These questions and others can be answered in one word: ...

As marketing trends come and go, one thing that hasn’t stopped is the inexorable progress of data and technology in how we target, plan and execute marketing. That’s led to a somewhat unhealthy ...

In this roundtable discussion, banking leaders and industry visionaries will explore the future of customer experience (CX) in banking. In this new era, personalization takes center stage, as ...

Businesses can predict trends and make informed decisions based on data with automation Automation enhances efficiency and reduces expenses by automating repetitive tasks Picture a scenario in which ...

AI’s impact on e-commerce innovation cannot be reduced to faster models or smarter code. The decisive shift is organizational ...

In today’s business environment, the importance of customer experience and personal relationships cannot be overstated. As the chief product officer of a global organization, I know all too well how ...

For decades, many organizations have tried customizing certain aspects of their marketing, sales, and customer experiences. Many started small, adding a first name automatically to emails, passing ...

In addition to deploying Gemini Enterprise for CX, Kroger will also use Customer Experience Agent Studio to analyze ...

Customer experience (CX) in 2024 promises to be quite different from the CX landscape we know today. Rapid digital transformations have sophisticated modern consumers expecting seamless, personalized ...

Customer connection has become the defining advantage in e-commerce as brands balance personalization, data, automation, and ...