The ad tech industry stands at a crossroads. After years of rapid growth driven by scale and efficiency, we face unprecedented challenges. Privacy regulations are ...

Data is one of the main driving forces in healthcare’s ongoing transformation. As the industry continues its progress from fax-based communications and printed out patient forms, the data ecosystem ...

For much of the digital advertising era, the industry has raced to the bottom on price and quality. But in the past five years, more advertisers have been explicitly incorporating media quality into ...

At the core of this new framework is Vereigen Media's belief that first-party data must be the foundation of modern B2B demand generation. So, they completely rely on consented, directly sourced data ...

In the modern enterprise, data isn’t just a byproduct of systems—it’s the lifeblood of decisions, automation and innovation. Yet, as organizations accelerate their data ambitions, one truth becomes ...

In today's competitive aerospace and defense (A&D) landscape, mid to large OEMs (Original Equipment Manufacturers) face the critical challenge of relying on extensive supply chains to deliver ...

There is now broad consensus that data-driven decision-making is essential to success in today’s highly competitive manufacturing environment. Customers’ price-consciousness, combined with demands for ...

Introduction: Why Data Quality Is Harder Than Ever Data quality has always been important, but in today’s world of ...

The advent of artificial intelligence (AI) and data-driven methodologies has triggered a wave of transformation in regulatory compliance and quality assurance for the development of medical devices.

When leaders say they want to be a data-driven organization, a key objective is empowering business people to use data, predictive models, generative AI capabilities, and data visualizations to ...