When David Moffitt ’07 (film and animation) began studying at RIT, he never imagined he would design labels for beer inspired by his alma mater. “I didn’t even like beer when I started college,” said ...

One cold weekday earlier this year, I convinced five friends to let me follow them around while they bought wine. We passed row after row of bottles, hundreds of images competing for our 10 to 15 ...

With so many products available today, attracting consumers’ attention is more challenging than ever. How do you get your product to stand out when there are millions of others to choose from? While ...

When purchasing a bottle of wine, are you more likely to go for the tannins inside the bottle or the stunning visuals that decorate the label? Traditionally, you're supposed to buy wine based on taste ...

Buying wine is rarely as straightforward as we might think. Research from Nielsen reveals that about 62% of the time, “consumers are considering multiple options leaving huge opportunities for labels ...

Lee Ufan, the reputed minimalist painter and sculptor, has been commissioned to design the label of the 2013 Château Mouton Rothschild wine. For his design, the Korean artist has employed one of his ...