The resource provides guidance for businesses seeking to refine their pay-per-click strategies by examining competitor activity across ad copy, targeting, and performance benchmarks. Importance of ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Digital marketing is at a crossroads. The explosion of AI has begun to make publishers nervous about not only automated content creation, but the powerful nature of AI-driven search that could reduce ...

This may sound odd coming from a digital marketing professional, but, I believe that there’s no such thing as “digital marketing strategy”. This may sound odd coming from a digital marketing ...

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. But first, you need to get some basic considerations nailed down. When gathering ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

There have been two massive shifts that have impacted the crude oil and natural gas industry. The rising demand for clean energy supply. The transition to an entirely digital world. Interestingly, it ...

The life of a social media marketer can often feel overwhelming. There are so many tasks—from posting content to monitoring competitors—that need to be tackled at different cadences... simply keeping ...

Most of us would be lost without our smartphones, tablets, and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any business ...