Concept testing helps to validate that there are real customers who actually want your product—that your company is solving a real problem. Too many businesses pour time and money into developing ...

Having a business idea is easy, but putting that idea to the test is where the real work comes in. Entrepreneur Jen Glantz says aspiring founders should test ideas thoroughly to vet their viability.

Learn how to get started with PPC testing, which elements to test and ideas to implement for your search, shopping and video campaigns. Best practices in PPC advertising are helpful. But every account ...