Differentiation in marketing means creating specialized products that gain competitive advantage with a particular segment of the market. Companies can choose from two different strategies: ...

When businesses give autonomy and power to each of their divisions and departments, the result is differentiation, in which each section develops its own cultures and methods. When a company brings ...

Learn how product differentiation can give businesses a competitive edge in today's market by emphasizing unique qualities and enhancing brand loyalty.

“This, though, gets at one of the most important tradeoffs any content creator has to make: when it comes to capturing the value created through differentiation, reach and profit are inversely ...