No7 has launched an AI-powered personalised foundation shade finder to provide customers with the best product recommendations based on their unique skin needs and skin tone. In partnership with ...

L’Oréal Paris’ True Match Super Blendable Foundation may have launched 20 years ago, but the cosmetic product has recently undergone a reformulation that not only brings undertone shade matching to ...

"AI Foundation Finder fuels our vision to be a beauty disruptor in the direct selling space and beyond," said Dr. Lucy Gildea, Mary Kay's Chief Brand and Scientific Officer. "We are pioneering AI ...

Shopping for foundation can be like shopping for jeans. You'll spend a lot of time (and maybe even money) on options that are almost right, but aren't actually your perfect fit. Which is why, if you ...

Makeup lovers across the internet swear by beauty encyclopedia Temptalia and its impressively vast foundation matrix. If you select “Start From Scratch,” Temptalia will ask for your undertone (more ...

Unfortunately, beauty world is still a ways away from the bad-hair-day-banishing box Katniss uses in the first The Hunger Games book. A refresher, for you newbies: Katniss places her hand on the box, ...

When it comes to makeup, there's nothing quite as rewarding as finding the perfect foundation for your skin. Finish, wear, and shade are critical components to consider when hunting for your ...

Matchmaker, matchmaker, make these POPSUGAR staffers a foundation match! We’ve partnered with Sephora to share how five of its formulas restored our staffers’ faith in foundation. Navigating the ...