Unity Software (U) has laid the groundwork for the future of augmented reality (AR) as the prime provider of the Unity game engine for creating virtual worlds and top mobile games. The company has an ...

Since time immemorial, innovation has remained the pillar of the sports industry. Enhancing performance, captivating spectators, and improving accessibility are some of the ways in which this industry ...

LAS VEGAS, NEVADA - JANUARY 04: TCL Mobile Chief Marketing Officer Stefan Streit wears a pair of TCL RayNeo X2 augmented reality (AR) glasses as he speaks at a TCL press event at CES 2023 at the ...

Despite the popularity of augmented reality, AR wearable technologies haven't gained traction due to the weight and bulk associated with batteries and electronic components, and the suboptimal ...

Mark Zuckerberg, chief executive officer of Meta Platforms Inc., wears Orion augmented reality (AR) glasses during the Meta Connect event in Menlo Park, California, US.. Photos: Getty Images. Facebook ...

A few years ago, Microsoft HoloLens and Magic Leap promised a future of groundbreaking visual experiences that blend digital and real worlds. While the headsets were bulky, expensive, and proprietary ...

PISCATAWAY, N.J., July 31, 2025 (GLOBE NEWSWIRE) -- The AR Alliance announces that SONY has joined the alliance as an associate member. The AR Alliance provides a supportive and neutral environment ...

Imagine a world where your glasses do more than just help you see—they guide you through unfamiliar streets, translate foreign languages in real time, or even assist you with cooking dinner. Sounds ...

Your browser does not support the video element. InCitu is an augmented reality platform that lets users see infrastructure projects on a smartphone. Tampa Bay's ...

Virtual reality (VR), in the form of a 3D digital simulation you can visit using high-tech equipment, has been around for decades—in the movies, at least. In the real world, the reality of convincing, ...

US technology start-up Red 6 hopes to begin production of its cockpit augmented reality system by the middle of 2026. Speaking to FlightGlobal at the Paris air show, Red 6 chief strategy officer Kevin ...