In the world of generational studies, each cohort brings its own unique identity shaped by the times they grow up in. Among the latest groups is Gen Alpha, the generation born from 2010 to 2024. This ...

Add Yahoo as a preferred source to see more of our stories on Google. You're likely familiar with Millennials, the generation of digital pioneers who witnessed the dawn of social media and smartphones ...

Gen Alpha are growing up very differently to their millennial and Gen Z parents. It’s going to change how they interact with ...