Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

Adoption is a personal state of mind — being innovative, but it’s also a function of your connectedness to other people. Not surprisingly, Ev Rogers (father of diffusion theory) was a communications ...

Ghana received its shipment of the COVID-19 vaccines on Wednesday, 24 th February, 2021. The first wave of the vaccines was targeted to the low and middle-income countries through the COVAX Facility, ...

Health Affairs is planning a theme issue for February 2018 that will provide a broad look at diffusion of innovations in the health care delivery system. We plan to publish about 20 peer-reviewed ...

Innovation in low-carbon technologies (LCTs), which is essential in the fight against climate change, has slowed in recent years. This Staff Discussion Note shows that a global climate policy strategy ...

Ghana received its shipment of the COVID-19 vaccines on Wednesday, 24th February, 2021. The first wave of the vaccines was targeted to the low and middle income countries through the COVAX Facility, a ...