How Lego designed its new interactive Smart Brick

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

“Everything we have done still is part of the system” — Lego's chief product officer on how smart bricks are expanding, not replacing physical play

The new Smart Play system, and most notably the Smart Brick, is designed to work seamlessly within Lego’s existing play ...

Lego Smart Brick: watch an immersive 15-minute demo like you’re right there with us at CES

The Lego Smart Brick won our Best in Show award at CES 2026, and it was no wonder after watching Lego designer Maarten Simons ...
Creative Bloq on MSN

The Lego smart brick backlash, explained

"As anyone who has ever watched a child play with old-school Legos knows, children's Lego creations already do move and make ...

Lego's smart new 2x4 Smart Brick packs a custom ASIC, speaker, and synthesiser created by 'an expert team from the worlds of video gaming, computing... and more'

The Smart Play system as a whole is going to make its debut in the Lego Star Wars theme, with—obviously—an X-Wing set and a ...

This semi-secret Lego Smart Brick feature gives it even more potential

Simons then moved the Smart Bricks away from the ruler and performed the same trick. Using just a pair of Smart Bricks, he ...
Design News

Lego Bricks Inspire New Load-Bearing Aerogel Design

For generations, Lego bricks have inspired creativity among the young and not so young. But that’s child’s play compared with how the classic toy showed researchers at the University of Akron (UA) a ...
FOX 5 Atlanta

A brief history of LEGO

LEGO was founded in 1932 by Danish carpenter Ole Kirk Kristiansen, starting with wooden toys. The modern LEGO brick design was patented in 1958, creating the foundation for today’s sets. Today, LEGO ...