Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

The new Star Wars sets, which incorporate Smart tech, might be cool — but fans are not abiding by the rising costs of basic ...

Here’s everything you need to know about LEGO Smart Bricks, including where to buy them online, their build release date, and how LEGO Smart Play works ...

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...

Lego is launching its new Smart Play system with three Star Wars sets that will be released on March 1st. ...

Simons then moved the Smart Bricks away from the ruler and performed the same trick. Using just a pair of Smart Bricks, he ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

Inside a lab in Billund, Denmark, down the road from a Lego factory that makes around 100 million bricks and other toy pieces every day, dozens of materials scientists and engineers are working on one ...

LEGO Group has collaborated with The Pokémon Company to launch the first-ever official LEGO Pokémon sets. Available for ...

The popular toymaker hopes to encourage more people to learn to read Braille. Beginning Friday, Lego is launching its Braille bricks in English and French for the general public, a move meant to make ...