LEGO System - Search News

Lego just unveiled its first-ever 'Smart Brick'

LEGO debuts Smart Brick and Smart Play system that reacts as you play. Here's how it works.

At CES 2026, Lego has announced the upcoming launch of the Lego Smart Play system, an interactive technology the company is calling the biggest evolution to Lego bricks since the introduction of the Minifigure almost 50 years ago.

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How Lego designed its new interactive Smart Brick

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Lego’s new Smart Brick is reinventing how kids play

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Lego unveils tech-filled Smart Bricks - to play experts' dismay

Lego has unveiled Smart Bricks - tech-filled versions of its small building blocks - which it says will bring sets to life with sound, light and reaction to movement.

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Lego’s New ‘Star Wars’ Smart Brick Sets Look Like a Big Risk

fox61 · 10h

Lego announces new line of 'Smart Bricks' that interact with users

FOX 35 Orlando on MSN

Lego's smart brick system brings sound, light, motion to iconic toy: When is it available?

The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how children move, hold and imagine with their toys.

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LEGO Just Announced Its Biggest Innovation Since the Minifig

LAS VEGAS, NEVADA – JANUARY 05: Julia Goldin, Chief Product & Marketing Officer, the LEGO Group on stage during the LEGO SMART Play launch event at Mandalay Bay Convention Center on January 05, 2026 in Las Vegas, Nevada. (Photo by David Becker/Getty Images for The LEGO Group)

New Atlas

Lego's next-gen bricks make your creations interactive

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's new Smart Play system that features electronics-packed bricks and minifigures for more

Lego’s Smart Brick Gives the Iconic Analog Toy a New Digital Brain

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds interactive lights and sound to the Lego experience—including the minifigs.