“Cost of acquisition” should not just be a popular discussion point on Shark Tank. It should be top of mind for dealer principals in the automotive retail sector, where the challenge is not simply how ...

FieldPulse, the leading field service management software, has partnered with CHIIRP, a marketing and communication automation platform, to help service businesses maximize lead conversion, increase ...

In B2B PPC lead generation, the goal of most advertising campaigns isn’t to drive sales but leads. These leads eventually turn into sales, but it often takes 12–18 months. There are multiple ...

Marketing leaders often believe they have a performance problem when, in reality, they have a goal problem. A PPC strategy built around generating leads behaves very differently than one optimized for ...