The words we use to describe something influence our perceptions, understanding, even our actions. Consider the words long haul. What image pops in your mind when you hear those words? I am guessing ...

Things are about to get efficiently messy in trucking. The North American Council for Freight Efficiency is planning its fifth Run on Less event, which will focus on the NACFE-coined phase of trucking ...

It's called "the Amazon effect," after the e-commerce giant's ability to remake the internet, then industry, and then the world in its own image, and it's been eating away at the long-haul segment of ...

The messaging is that all trucks are long haul, and long haul means a lot of miles per day, right? Let’s unpack a claim that seems to be the foundational argument for why emerging technologies are not ...