Indeed, one broker, TBJ Super Yachts, reported that it takes, on average, 6 months to a year to secure a buyer for most new stock, due in large part to deficiencies in the marketing ecosystem. Forbes ...

Futures and forex markets are both popular options for investors looking to trade financial assets, but they differ in key ways. Futures involve standardized contracts to buy or sell assets at a set ...

Two-Tier marketing is a marketing concept that gained speed in the 2000s, an outgrowth of market segmentation practices in response to particular changes within the American market. At this time, the ...

Learn about market failure in economics, where supply and demand imbalances lead to inefficient distribution, its types, and causes.

Content-led marketing and product-led content are two terms you may have heard in marketing circles. What do they mean and how do they differ? In this article, you’ll learn what each one means, how to ...

A small business's target market is the group of people it targets with advertising. These people are the consumers who are most likely to use the company's products and services. Marketers use ...

To learn more about our editorial approach, explore The Direct Message methodology. In the early 2020s, we witnessed a surge of excitement about data-driven marketing. The promise was straightforward: ...

To be a successful business in 2022, you need to be advertising online. But unless you're digitally savvy, you may not completely understand the tools and tactics available. Whether you're a go-getter ...