Finding ways to keep pace while maintaining a clear understanding of one’s actions is challenging, but there are ways to ...

Whitmore Research announces the release of a new 2026 research study examining documentation and disclosure practices ...

As we move deeper into this decade, the question “Should we invest in research?” is becoming “How do we weave market ...

As with every other area of business practice, technology has had a major impact on how market research is conducted in B2B. Widely used in B2C, market research in B2B has not been fully utilised for ...

Positive customer feedback may be some of the most effective marketing you can do for your business. But knowing how to get it can be tricky. These tools help you gather feedback and improve your ...

Perplexity Finance aims to provide users with a comprehensive suite of tools for exploring company financials, stock performance, and industry comparisons. The tool boasts an array of capabilities, ...

IPG Health is pushing for a new way to do market research — one that is powered by AI. The agency’s newest tool — LivingMirror — creates AI personas that mimic participants in focus groups, so that ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

Businesses must future-proof themselves to endure an ever-changing economic landscape. Focusing on creating value both internally and externally through strategic planning is crucial for a brand's ...

Designing effective questionnaires and surveys for market research is pivotal in gathering high-quality data that can lead to actionable insights. A well-crafted questionnaire should accomplish the ...