Appropriately enough, the report begins by defining marketing automation, which Marketo explains is a category of software that “streamlines, automates and measures marketing tasks and workflows.” It ...

Both Marketo Social Boost and Marketo Social Promotions are fully integrated with Marketo’s leading Lead Management and Revenue Cycle Analytics products. As a result, every social campaign can take ...

For Marketo, this represents a "significant acquisition that will help Marketo deliver a better product for multi-channel behavioral marketing, which is a strategy that I have been advocating for more ...

The first Forrester Wave on lead-to-revenue management (L2RM) automation solutions released Tuesday singled out Oracle’s Eloqua and the still independent Marketo as marketplace leaders catering to ...

New Marketo Launchpoint Add-on Enables Seamless and Automatic Emails Based on RSS Feeds. MONTREAL, April 7, 2014 /CNW Telbec/ - Digesto, the new Marketo Launchpoint Add-on from Perkuto, enables ...

AdExchanger: Is there a connection between the audience buying world and the marketing automation space? PF: Too little, at this point – audience and audience acquisition have become such a ...

CHICAGO & SAN MATEO, Calif.--(BUSINESS WIRE)--Marketo, Inc. (Nasdaq: MKTO), the leading provider of engagement marketing software and solutions, and Vibes, a mobile marketing leader, today announced a ...

Hubspot is the number one deployed marketing automation system on the planet. However, Marketo has top market share for companies with websites in the Alexa top 100,000 — and the top 10,000, and the ...

If you’re in the process of researching marketing automation solutions, Marketo, Act-On and Hubspot are probably on your short list. These tools promise to free your marketing staff from tedious, ...

Marketers who use the Marketo automation platform generally laud the company for its features, but the tools aren't perfect. Here are four features Marketo customers have on their wish lists. Marketo, ...