I consistently take the position that mass customization is a business paradigm just as mass production is a business paradigm. Some companies offering personalized or configured products are ...

A key challenge facing automotive and industrial equipment manufacturers is keeping pace with growing demand for customized, digital products and services. Combining a range of today’s new ...

Most manufacturers have departments to handle special requests. Here's how to make every order special. Imagine this: You've been designing a new processing line for weeks and have finally worked out ...

Customized parts printed on HP's Multi Jet Fusion 3D printer. The triumph of product standardization, a core principle of mass production, was manufacturing’s man-on-the-moon moment. As essential to ...

Fifteen years ago in 1999, Nike effectively turned the footwear industry and product as we know it on its head. The launch of NIKEiD suddenly put the power of design and customization in the hands of ...