Establishing metrics for marketing communications efforts is a topic that marketing and communications professionals at healthcare systems, medical practices and business settings often spend a lot of ...

Choosing which methods are right for your restaurant to measure marketing campaigns in order to analyze the data you need can be daunting for any restaurateur. We delve into ways to gauge your ...

ATSUGI, Japan, April 24, 2024 /PRNewswire/ -- Today, Sony Semiconductor Solutions Corporation (SSS) announced that it has introduced and begun operating an edge AI-driven vision detection solution at ...

Marketing executives have spent decades perfecting ways to measure advertising effectiveness. Brand recall studies, aided awareness surveys, and post-campaign research all ask variations of the same ...

LOS ANGELES, CA, Sept. 12, 2019 (GLOBE NEWSWIRE) -- Ace Metrix, the leader in measuring advertising effectiveness, today released the first ever ranking based on its groundbreaking new Cultural ...

One of the hottest trends in advertising effectiveness measurement, especially with privacy concerns killing user-level online tracking, is geographic incrementality experiments. These experiments are ...

Marketing data and analytics company Kantar has introduced a new integration with Meta that focuses on measuring ad effectiveness without cookies. Following a similar integration with TikTok, the ...

Super Bowl ads may be big-budget, but the strategies to measure success apply to marketers of all kinds. Discover how. Super Bowl 2025 will be held on Sunday, Feb. 9. The “Big Game” will have around ...

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The good news is that a U.S. fiscal default won't compound global macroeconomic concerns. The bad news is that there continues to be weakening sentiment in the U.S. and worldwide, and by at least one ...

Citations: Dekimpe, Marnik, Dominique Hanssens, Vincent Nijs, Jan-Benedict Steenkamp. 2005. Rejoinder for measuring short- and long-run promotional effectiveness on scanner data using persistence ...