Proliferating smartphones, better data plans and a consumer willing to engage on mobile for searching, shopping, buying or going to retail means one thing: retailers have no time to lose. Here is an ...

NEW YORK - From SMS and mobile-optimized email to the mobile Web, applications and video, publishers must decide which mobile channels best fit their business model. Where to start? That was the ...

Retailer Target really gets mobile and takes a 360-degree approach to its use of the channel for building brand awareness, promoting specific deals and enhancing the convenience of the shopping ...

Republican lawmakers who backed the 10-cent-per-gallon gas tax increase know that various irate constituents might be waiting at home to give them an earful on their spring break next week. But the ...

Argos achieved a near-perfect index value in the Mobile and Cross-channel Dimension. The home goods retailer is top of the Elite trio of companies because its mobile offering is coherent and complete, ...

Today, mobile is everything! Because everyone is hooked to their phones, mobile marketing is an easier, better way to communicate with customers and promote your products. Businesses must adapt their ...