Celebrating the success of One Million happy customers, MIRC Electronics Ltd. (Onida), India's highly trusted and reputed Consumer Durables Company, has announced exciting offers on purchase of ...
The household appliances sector which includes room ACs, colour TVs, washing machines and refrigerators has grown by 11% CAGR during FY12-17 to reach a size of Rs 63,500 crore in FY17. In FY17-22, the ...
Since the dawn of Indian advertising some 70-odd years ago, brands have created a rich legacy of unforgettable mascots like the Amul Girl, Air India Maharaja, Asian Paint's Gattu and the Lijjat Bunny.
On Wednesday, MIRC Electronics India (Onida) unveiled the new PreCool range of air conditioners that allows one to switch on/off the AC with the help of an SMS. Accessible from anywhere in the world, ...
"The length of time people watch television is holding up despite the growing availability of online content," said its vice president Frederic Vaulpre as the report was presented at MIPTV, the ...
MUMBAI: Homegrown electronics brand Onida, a part of Mirc Electronics, was one of India’s most recognised and acclaimed brands in the early 90s and 2000s. Its CRT TVs helped popularise the brand along ...
The Mumbai-based agency won the account in a multi-agency pitch and has been mandated to work on the upcoming summer campaign of the brand. Everest had worked on the brand's AC business last summer ...
With the festive season round the corner, Onida has gone into active mode after months of relative silence. As the brand turns 30, Sriram Krishnamurthy, VP, Sales, Marketing and Services, Mirc ...
If there's any most-prominent comeback story in India's electronics market, it has to be Onida's. The brand, that ruled the Indian TV market for a little less than two decades before losing the ground ...
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