Oregon is in the midst of an unprecedented fire emergency. As thousands of acres of fire burns throughout the state, many people have already lost homes and businesses and many more are facing ...

Opt-in email marketing helps reach prospects who have already shown interest in your products or services and are more likely ...

Businesses are increasingly using text message marketing, also known as short message service (SMS) marketing, to reach customers and prospects. While incorporating SMS marketing into your overall ...

WASHINGTON (ABC7) — If you’re signed up for our ABC7 breaking, weather or traffic text alerts you would have received an message earlier this week that you need to opt back in to receive our alerts ...

The concept of multichannel marketing to sell their products and services is old hat to direct marketers. It’s a little puzzling then, that many DMers still rely on a single approach to list marketing ...

Sentara Healthcare is using technology in an effort to keep everyone in its hospitals safe. It recently launched a new text message alert system for all of its facilities. It’s called SentarAlert and ...

Rich Rosen is the Founder & CEO of Fastcall—a leading Salesforce native app for phone, SMS and video. Rich has two phone-related patents. SMS messaging is great for marketing, sales, customer service ...