Payless shoes aren't exactly synonymous with high fashion, but for one night in Los Angeles, they were.The shoe company set up a fake luxury store called "Palessi," stocked it with Payless shoes, and ...
Payless fools 'influencers' into paying big price for affordably priced shoes at fake high-end store
Payless, the affordably priced shoe company, revealed an advertising campaign Wednesday that attempted to show the quality of its shoes by fooling fashion-savvy influencers at a fake posh store in Los ...
Who would be willing to pay upward of $500 for Payless shoes? Hoodwinked social media influencers, that's who. Payless, a brand known for budget-friendly shoes, opened a fake pop-up store called ...
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