Print collateral is still an important sales and marketing medium. As a marketer, you need to know how to select from wide variety of printing materials so that you have control over how you present ...

While digital marketing is a significant focal point on the business landscape, print marketing–which started nearly 200 years ago–remains a robust marketing tool. Whether it’s trade shows, in-person ...

You know how these things get started: One person hears a rumor, then tells two people, who in turn tell two people, and so on. Print marketing is especially susceptible to the rumor mill. A host of ...