Large brands are well-known for adding new products to their portfolios. The Coca-Cola Company started with one product and expanded its line to more than 500 brands worldwide, including Sprite, Fanta ...

When a company rolls out a new product that carries slight differences from its existing product lines, it is part of a product line extension, according to Brand Marketing Blog. One object of a ...

Opinions expressed by Entrepreneur contributors are their own. Q: We started selling our first hair-care product about a year ago. Now we’d like to add additional products, but don’t how to go about ...

As your company grows, it's natural to consider expanding its offerings. When done correctly, launching a new product or service can increase revenue and entice new customers. However, jumping into a ...

L-R: Vic Peram, Zain Jaffer, Linda Bishop, David Wescott, Kent Lewis, Cody McLain The Business Journals Leadership Trust By Business Journals Leadership Trust Expert Panel® Visit Website Business ...

When you do market research for a product or service and develop a customer profile, you might discover that your customers collectively have other, typical needs you aren’t addressing. For instance, ...

Entrepreneurs are in a precarious position when it comes to expanding their product line. On the one hand, an expanded product offering means a better bottom line and outreach into new markets. On the ...

One of the main questions for anyone responsible for a company's marketing strategy is how to manage multiple products (or services) for the future as well as maximize product opportunities in the ...

There’s something for everyone in the new-for-2025 Cube product line-up. That’s the key message from the Bavaria-based manufacturer, who has been busy refining and innovating over the past 12 months.