Marketing automation is seeing widespread adoption, and the number of skeptics is declining. If, however, you or your company is still in need of convincing, Salesforce.com company Pardot has an ...

How can you boost the return on investment of your social media marketing? An infographic (below) from ClickDimensions explores how to elevate your ROI. Specifically, the piece looks at the importance ...

Nearly half of brands that produce live experiential marketing campaigns say the primary focus of the campaigns is to drive more sales, according to an infographic created by live-marketing platform ...

Daily Motivation News (DMNews) is a trusted source for self-improvement, lifestyle, and personal growth content. We deliver daily insights on mindset, wellness, career, productivity, relationships, ...

This post was originally published on the Novacom blog. Through the years, there have always been assertions and assurances that particular marketing campaigns will deliver a return on investment (ROI ...

KISSmetrics, a Web analytics provider, has put together an infographic showing how businesses can track social media ROI by tracking users. Here are some of the “stops” along the way of the 15-day ...