Antibody-drug conjugates (ADCs) are designed to deliver precise blows to cancer cells, much like a well-aimed strike. However, the real power of these therapies lies not only in their direct targeted ...

Geotargeting is one of the most powerful tools in a PPC advertiser’s arsenal. Whether you’re running ads for a local business, an international ecommerce brand, or a luxury travel destination, ...

Facebook sent out a message to advertisers Wednesday afternoon notifying them that there are two new features to target users with: language and target location radius. "Many of you have told us you ...

Google today added a city and regional location targeting capability to its AdWords product that will enable advertisers to specifically target potential customers via an address-based radius feature, ...