If Rare Beauty knows how to do two things, they are how to make a quality makeup product—and how to make the said product go viral. The brand itself has 3.4 million followers on TikTok and a cool six ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." TBH, the powder highlighter from Rare Beauty is my favorite powder highlighter to ever grace my ...

If you purchase a product through a link on our site, we may receive compensation. The collection is comprised of six pink-forward shades, including Selena’s custom shade, Cheer, housed in signature ...

Selena Gomez's Rare Beauty has dropped new pressed-powder blushes to the delight of the legions of Rare Beauty fans. The Soft Pinch Luminous Powder Blush line debuted with six colors, including Selena ...

Selena Gomez celebrated her newest Rare Beauty product launch in an all-pink look on Saturday.Getty Images for Rare Beauty She’s pretty in pink. Selena Gomez launched her latest Rare Beauty product ...

The brand founder wore a gorgeous pink dress and monochromatic makeup look Cindy Ord/Getty Selena Gomez is pretty in pink. The singer, actress and Rare Beauty founder, 31, exuded springtime energy at ...

The satin, cap-sleeved Undone by Kate creation is currently available for preorder Bailey Richards is a writer-reporter at PEOPLE. She has been working at PEOPLE since 2023 and interned with the brand ...

Discover the top Rare Beauty must-haves for Valentine's Day 2026, from glowing highlighters to silky lip shades, these seven ...

Rare Beauty will roll out to more than 1,500 stores on Feb. 1.