Once designed mainly to protect products and display basic information, retail packaging now plays a far more complex role in modern commerce.

Product packaging is a multifaceted world. From the enticing candy bar wrapper to the sturdy box delivered to your doorstep, each element is carefully considered in terms of design, materials and ...

Product identification and branding: Your packaging should clearly communicate what your product is and who it’s for. It should represent your brand’s values, aesthetics, and story. An ambiguous or ...

One of the main concerns in modern business is sustainable retail packaging, and this matter has become ever more important as recent customer trends have all but erased environmental-ignorance from ...

Packaging has always been a balancing act. Consumer packaged goods (CPG) companies must weigh cost versus performance and market appeal versus machinability. As interest in sustainable packaging has ...

Award-winning industrial design and innovation consultancy Morrama has revealed a vibrant packaging transformation for wagamama’s in-store retail range of sauces and meal kits. Morrama has reimagined ...

This feature is part of a larger package on sustainability. The rest of the series can be found here. An awakening in retail and packaging is underway. Some of it felt sudden — it's as if a collective ...

Dr. Steen Tjarks is the CEO at T&T Design, a global packaging and artwork agency that specializes in private label. Private-label products have seen significant growth globally, and I see packaging ...