Opinions expressed by Entrepreneur contributors are their own. Editor’s Note: The following article is excerpted from Kim Gordon’s latest book, Maximum Marketing, Minimum Dollars, (Kaplan Publishing).

A good sales letter is a crucial tool in promoting your electrical contracting business. Researching your competitors and the economic climate in your area can help you develop a marketing strategy ...

Like most forms of writing, crafting compelling sales letters requires practice. Once you've started your letter with an attention-grabbing introduction and summarized an offer in the body, you must ...

This article is written by Jason Capital, best-selling author of “Higher Status,” millionaire copywriter, and an Advisor in The Oracles. Few skills will put more money in your bank account than ...

A compelling introduction is crucial for making a strong first impression in your cover letter. Personalize your cover letter by addressing the hiring manager by name and tailoring your opening to ...